As December rolls around, social media feeds fill with slickly produced ‘year in review’ videos. Companies showcase their achievements, milestones, and memorable moments through dynamic montages set to upbeat music. These videos are designed to inspire, connect, and celebrate.
But here’s the uncomfortable truth: many of these celebratory videos actively exclude significant portions of the very audiences they’re trying to reach.
Not through malice, but through design choices that create barriers. And once you recognise those barriers, you can’t unsee them.
