Exhibition Stand Accessibility Guide

Small text creates barriers for people with low vision, older visitors, and anyone viewing from a distance in busy exhibition halls. Text that's too small forces visitors to come uncomfortably close or miss your message entirely, reducing engagement and excluding potential customers.

Poor color contrast between text and background makes content unreadable for people with low vision, color blindness, or in bright exhibition lighting. Low contrast forces visitors to strain to read your materials, often causing them to move on rather than engage with difficult-to-read content.

Cluttered stands with too much information overwhelm visitors and obscure key messages. When every surface is covered with text, images, and graphics, visitors can't identify what's important or where to focus their attention, leading to cognitive overload and reducing message retention.

Glossy banners, laminated materials, and shiny surfaces create glare that makes text impossible to read from certain angles, especially under exhibition hall lighting. Glare particularly affects people with light sensitivity, low vision, or those wearing glasses, forcing them to constantly reposition themselves or give up reading entirely.

Decorative, script, or overly stylized fonts reduce readability, especially for people with dyslexia, low vision, or cognitive differences. Complex fonts slow reading speed for everyone and can make text completely illegible at a distance, undermining your entire messaging strategy.

Videos without captions exclude deaf and hard-of-hearing visitors from your content. Even for hearing visitors, captions are valuable in noisy exhibition environments where audio is difficult to hear. Audio-only content means a significant portion of your audience misses your message entirely.

Offering only printed brochures excludes people who use screen readers, need large print, or prefer digital formats. Visitors with visual impairments can't access standard print materials, and those with motor difficulties may struggle to handle physical brochures, limiting their ability to engage with your content.

Poor lighting makes everything harder to read and navigate, particularly affecting people with low vision who need adequate illumination to see content clearly. Dim lighting or shadows cast on key information creates barriers that reduce engagement and may cause visitors to skip your stand entirely.

Center-aligned body text creates uneven line starts, making it difficult for readers to track from one line to the next. This particularly affects people with dyslexia or other reading difficulties, as the irregular left edge forces eyes to search for where each new line begins, slowing reading speed and increasing cognitive load.

Standard-height counters and tables exclude wheelchair users and people of shorter stature from comfortably viewing materials or engaging in conversations at your stand. High tables create physical barriers that make visitors feel unwelcome and may prevent meaningful interactions with staff.

Brochures and materials placed too high, too low, or too far back on surfaces create barriers for wheelchair users, people of short stature, or those with limited reach or mobility. When materials are inaccessible, visitors must ask for help or go without, creating an uncomfortable experience that discourages engagement.